Behold The Adire : The New Fashion Vibe

 

Recently we have been  enjoying a surge of fashion designers in the Nigerian landscape experimenting with various fabric types and kinds, fulfilling the desires of  fashion adventures of each emerging season with their disruptive and exciting approach . This edition we are talking about the new fashion rave -Adire / Kampala / Batik fabric .  These designers are exchanging their Ankara  for the exoctic-ness of this hand made fabric  , are using their designs to challenge everything we have come to understand about style, design and even the way we view gender identity. While for some , it has been their fabric of choice from Day 1 , others are beginning to embrace the home grown culture .
The uniqueness, originality and versatility of the prints is also  quite exciting . The bright colors and the way the fusion of the prints and patterns come together is so beautiful. This age long fabric design from  Ogun State and some parts of the North( the region where these ancient traditions originated) has opened up the potential for exponential business growth for export in the Nigerian fashion industry . 

Fashion is being used as a vehicle to spark conversations and the more we tell our own stories, the more the rest of the world will be forced to sit up and listen.Whilst we have nothing but respect for the veterans that have come before and paved the way for there to even be a functioning industry, we have to make way for the new wave of creatives that are catapulting Nigeria into a new era of creating.

These are some of the brands that are magically contouring this unique patterned fabric into functional and uber whimsical red carpet pieces . These brands  are definitely ones to watch as they are having a significant impact on the face of fashion as we know it.

More on www.tribeandelan.com

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Actress Jemima Osunde frontlines The Roots Collection By My Q Lady

Fashion house My Q Lady has released a collection aptly known as The Roots Collection.

The Roots Collection visualizes a brief history of Nigerian female heroines. The collection is honoring women who have fought for our independence, our freedom and democracy.

Actress Jemima Osunde frontlines the collection: showcasing the pieces with grace and style.

The Collection celebrates our African roots, highlighting the adire fabric.  Adire – which literally means “tie &dye” is at the core of the collection – as The Creative Director goes down history employing a modern twist to wearable pieces.

The collection stays true to the MY Q aesthetic- with the use of lace, color and detailed beading. Each piece was designed as an ode to an African heroine and her strong roots : they are modern, wearable and reflect the 21^st century woman .The dresses celebrate her and in turn her style, representing the African woman essence.

More about this Lookbook can be seen on the tribe and elan website