As
a brand, Henri Uduku has wrestled with the conventions that have risen around
the fashion industry building its whole ethos around this worship of the
seasons. Technology, globalization and industrialization has significantly
weakened the hold the weather had on our lives, the most privileged of us
literally spend their lives chasing the warm summer climes.
As
an apparel brand finding its voice, they are willing to buck tradition and
forge our own path. This season they present their Resort collection, inspired
by the radical idea that the label of the future will honour the universality
of choice. Like the men and women they dress, they chose this collection to
‘chase the sun’.
for more from this lookbook, click here
