The amount seems astounding -- and blows Britney Spears' "X Factor" pay
day out of the water -- but for pop royalty with a relatively
untarnished track record, Beyoncé is likely to be worth it.
The
fund is expected to support the singer's concerts, videos and photo
shoots, among other ideas, Lee Anne Callahan-Longo, the general manager
of Beyoncé's Parkwood Entertainment, told The New York Times.
Pepsi has inked Beyoncé for new a multi-year endorsement deal estimated at $50 million,
The New York Times reports. But
the campaign won't just include TV and radio commercials or magazine
and billboard ads. Beyoncé's image will appear on a limited-edition run
of Pepsi cans and will receive a multi-million dollar Creative
Development Fund for the co-creation of relevant consumer content.
Beyoncé
commended the soft-drink brand for supporting her creative endeavours.
"Pepsi embraces creativity and understands that artists evolve," she
said in a statement. "As a businesswoman, this allows me to work with a
lifestyle brand with no compromise and without sacrificing my
creativity."
Pepsi and Beyoncé's first project is a "Live For Now"
global TV commercial due out in early 2013. Pepsi will also sponsor
Beyoncé's Super Bowl XLVII halftime show on February 3.
SOURCE