ON THE INTERNATIONAL SEEN- BEYONCE SIGNS ON FOR PEPSI DEAL WORTH $50 MILLION

The amount seems astounding -- and blows Britney Spears' "X Factor" pay day out of the water -- but for pop royalty with a relatively untarnished track record, Beyoncé is likely to be worth it.
The fund is expected to support the singer's concerts, videos and photo shoots, among other ideas, Lee Anne Callahan-Longo, the general manager of Beyoncé's Parkwood Entertainment, told The New York Times.




Pepsi has inked Beyoncé for new a multi-year endorsement deal estimated at $50 million, The New York Times reports. But the campaign won't just include TV and radio commercials or magazine and billboard ads. Beyoncé's image will appear on a limited-edition run of Pepsi cans and will receive a multi-million dollar Creative Development Fund for the co-creation of relevant consumer content.
Beyoncé commended the soft-drink brand for supporting her creative endeavours. "Pepsi embraces creativity and understands that artists evolve," she said in a statement. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
Pepsi and Beyoncé's first project is a "Live For Now" global TV commercial due out in early 2013. Pepsi will also sponsor Beyoncé's Super Bowl XLVII halftime show on February 3.

SOURCE

TRENDS

Good news for slimmers with a sweet tooth: Now Pepsi launches FAT-BLOCKING soft drink

Pepsi Special contains dextrin, which reduces fat absorption

The cola-flavoured fizzy drink will first be launched in Japan

If you're watching your weight but diet soft drinks have never been to your taste, there could now be an alternative.
Tomorrow Pepsi are launching a version of its cola drink that it claims acts as a fat blocker.
Pepsi Special is made with dextrin - an indigestible form of dietary fibre. Studies on rats suggest this can reduce the absorption of fat in the body and lower cholesterol levels.
There is no information about how much sugar and corn-syrup it contains, compared to standard Pepsi, but a spokesman said it would have a 'crisp refreshing and unique' aftertaste.
The drink, which will first be sold in Japan, comes in a 'luxury' gold and black bottle with the Pepsi logo emblazoned on the side.
Pepsi hope the drink will have the same runaway success as the Japanese drink Kirin Mets Cola, which also contains dextrin.
It will be distributed by Suntory International.
It is not the first time that Pepsi have released unusual versions of its drink in Japan. In the past they have sold cucumber and yoghurt-flavoured colas. This Christmas they will be selling Pepsi White, which will have a tangerine tang.
Pepsi Special, which will cost 150Yen or £1.20, joins a crowded functional food market in Japan. Here consumers can find everything from fat-fighting chocolate bars to age-defying alcoholic cocktails.
There is no word yet on if and when Pepsi Special will go on sale in the U.S and Europe.

Source - daily mail