If you're watching your weight but diet soft drinks have never been to your taste, there could now be an alternative.
Tomorrow Pepsi are launching a version of its cola drink that it claims acts as a fat blocker.
Pepsi Special is made with dextrin - an indigestible form of dietary fibre. Studies on rats suggest this can reduce the absorption of fat in the body and lower cholesterol levels.
There is no information about how much sugar and corn-syrup it contains, compared to standard Pepsi, but a spokesman said it would have a 'crisp refreshing and unique' aftertaste.
The drink, which will first be sold in Japan, comes in a 'luxury' gold and black bottle with the Pepsi logo emblazoned on the side.
Pepsi hope the drink will have the same runaway success as the Japanese drink Kirin Mets Cola, which also contains dextrin.
It will be distributed by Suntory International.
It is not the first time that Pepsi have released unusual versions of its drink in Japan. In the past they have sold cucumber and yoghurt-flavoured colas. This Christmas they will be selling Pepsi White, which will have a tangerine tang.
Pepsi Special, which will cost 150Yen or £1.20, joins a crowded functional food market in Japan. Here consumers can find everything from fat-fighting chocolate bars to age-defying alcoholic cocktails.
There is no word yet on if and when Pepsi Special will go on sale in the U.S and Europe.
Source - daily mail
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