Behold The Adire : The New Fashion Vibe

 

Recently we have been  enjoying a surge of fashion designers in the Nigerian landscape experimenting with various fabric types and kinds, fulfilling the desires of  fashion adventures of each emerging season with their disruptive and exciting approach . This edition we are talking about the new fashion rave -Adire / Kampala / Batik fabric .  These designers are exchanging their Ankara  for the exoctic-ness of this hand made fabric  , are using their designs to challenge everything we have come to understand about style, design and even the way we view gender identity. While for some , it has been their fabric of choice from Day 1 , others are beginning to embrace the home grown culture .
The uniqueness, originality and versatility of the prints is also  quite exciting . The bright colors and the way the fusion of the prints and patterns come together is so beautiful. This age long fabric design from  Ogun State and some parts of the North( the region where these ancient traditions originated) has opened up the potential for exponential business growth for export in the Nigerian fashion industry . 

Fashion is being used as a vehicle to spark conversations and the more we tell our own stories, the more the rest of the world will be forced to sit up and listen.Whilst we have nothing but respect for the veterans that have come before and paved the way for there to even be a functioning industry, we have to make way for the new wave of creatives that are catapulting Nigeria into a new era of creating.

These are some of the brands that are magically contouring this unique patterned fabric into functional and uber whimsical red carpet pieces . These brands  are definitely ones to watch as they are having a significant impact on the face of fashion as we know it.

More on www.tribeandelan.com

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