Da Viva LAUNCHES 3 NEW COLLECTIONS

For December Da Viva has launched 3 new collections that give fashion conscious Nigerians the opportunity to make a bold fashion statement when they go out to celebrate this season.  In a break from tradition the Da Viva designers have created lmited edition expression by Da Viva, 3 bold designs for elegant ladies wear
the party collection in ultimate by Da Viva, 6 colourful and fun designs for parties the male collection in expression by Da Viva, 4 designs created with the trendy man in mind.

Since entering the Nigerian fashion market as a retailer of printed cotton fabrics the company has added Da Viva ready to wear garments for ladies, men and children along with accessories such as handbags and jewelry as well as a range of towels to brighten up the bathroom.  As the authorized retailer of SWAROVSKI ELEMENTS for Nigeria Da Viva now provides customers with the option of adding an extra touch of style and glamour to their fashion.

Da Viva fashion has been involved in several fashion events this year including Africa Fashion Week London 2012, The Nigeria Fashion Week Lagos and the 5^th FADAN HUNT. By taking part in both the London and Lagos fashion weeks Da Viva is helping to open the eyes of the world to African fashion while involvement by Da Viva in the 5^th FADAN HUNT shows the company’s passion for fashion and willingness to help and support young talented fashion designers in Nigeria.  This year also saw Da Viva introduce coordinate designs where a base design is also printed with a little more detail to create a complementary look, these have been a hit with customers who have already given this style the name His ‘n’ Hers   
In 2013 watch out for more limited edition designs, mini collections and of course more His ‘n’ Hers.  The company  will also be increasing the number of Da Viva shops and more authorized dealers will be appointed providing Nigerian consumers with even more places to be sure of buying genuine Da Viva fabrics.