Luisana Lopilato wowed today in a stunning set of photographs for Ultimo's latest lingerie campaign.
The blonde actress, wife to singer Michael Bublé and a successful actress in her home country of Argentina, signed up as the face of the brand for a two-year stint in October last year.
Since then, sales have rocketed by 37 per cent - a spike that Ultimo founder and CEO Michelle Mone attributes in part to the Lopilato effect.
The latest diamante bra is the answer for those looking for something special to add a sparkle to a backless outfit.
Made from luxurious satin, this bra comes with an embellished stretch diamante back strap for comfort and flexibility and can be worn 10 ways to suit any backless lingerie dilemma.
If the new lingerie collection isn't 'bling' enough for your backless dress, the ‘Ultimo Diamond Back Miracle Bra’ - a diamond encrusted creation worth a staggering £800,000 which can be made to order may be the answer.
When Michelle Mone was awarded an OBE in 2010 for her services to business, she gave thanks to Luisana and the other Ultimo models (Tamara Ecclestone and Amy Childs also modelled for the brand in 2011).
And when she promised that 2012 would be even bigger, she was not wrong.
Michael Bublé and his stunning wife are all smiles together
'Signing Michael Buble’s wife Luisana is one of our biggest international stars and the response we have had has been phenomenal.
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